Sime Darby Plantation Berhad (SDP), the world’s largest producer of certified sustainable palm oil (CSPO), launched a new entity named Sime Darby Oils (SDO) in the first ever rebranding of the company’s entire downstream division. Officiated by YB Teresa Kok, Minister of Primary Industries, the launching event which marked a significant milestone in SDP’s history, also unveiled SDO’s new corporate logo and corporate identity, its new domain name (www.simedarbyoils.com) along with its signature tagline ‘Realising Possibilities, Together’.
SDO aims to establish itself as a sustainable oils and fats multinational company that is involved in the trading, manufacturing as well as sales and marketing of oils and fats products, palm oil-based biodiesel, nutraceuticals and other derivatives. The Company has an extensive global network in eight countries – Malaysia, China, Netherlands, United Kingdom, South Africa, Thailand, Indonesia and Papua New Guinea.
“This is an exciting time for us as it marks a strategic milestone in the future direction of our company. Our focus towards offering sustainably produced differentiated products and derivatives is now represented by a new single entity that encompasses our entire downstream business. Sime Darby Oils will allow us to continue meeting the evolving global demands and extend our reach to serve new customers,” said Tan Sri Dato’ Seri Mohd Bakke Salleh, SDP’s Executive Deputy Chairman and Managing Director.
Speaking at the launch, Mohd Haris Mohd Arshad, SDP’s Chief Operating Officer, Downstream, said the introduction of Sime Darby Oils demonstrates the company’s aspiration to be the world’s best partner in enabling sustainable living with top-in-class oils and fats, now and into the future.
“Our aim is to occupy a sustainable, quality, integrated and innovative position by reinforcing trust as well as focusing on human lives,” said Mohd Haris. “This objective is further reinforced with Sime Darby Oils’ new tagline, ‘Realising Possibilities, Together’. It signifies that we are focused on achieving quality excellence and becoming a trusted partner to all our customers by committing to delivering innovative and future-focused solutions, as well as being a leader in developing and promoting sustainable practices,” he added.
“Our new identity is innovative, modern, and professional — words we would use to describe not only our image, but also the solutions we provide to companies and our clients. We have retained ‘Sime Darby’ from our parent company as we embrace our incredible heritage and keep our brand relevant for generations to come. The addition of ‘Oils’ is to emphasise its importance – whether it is used as an ingredient in various processed foods or used in the pharmaceutical or cosmetic industry or as feedstock for biodiesel production," explained Mohd Haris.
Sime Darby Oils is poised to leverage on the huge potential of growth in the downstream sector of the Malaysian palm oil industry. As the second largest producer and exporter of palm oil and palm oil-based products, Malaysia has an important role to play in fulfilling the growing global demand for sustainably produced oils and fats. The palm oil industry is already an important pillar of the country’s economy, contributing RM44.8 billion or 3.8% of the country’s GDP in 2017. Malaysia also contributes 29% of the world’s palm oil production and 33% of world’s palm oil exports.
About Sime Darby Oils
Sime Darby Oils is a fully owned subsidiary of Sime Darby Plantation, the world’s largest oil palm plantation company (by planted area) and the world’s largest producer of Certified Sustainable Palm Oil (CSPO).
Launched on 4 March 2019, Sime Darby Oils represents the entire downstream division of Sime Darby Plantation with a business that spans across 16 countries worldwide, involving the manufacturing as well as the sales and marketing of oils and fats products, palm oil-based biodiesel, nutraceuticals and other derivatives.
Sime Darby Oils aims to occupy a sustainable, quality, integrated, innovative position, reinforcing trust in the brand by focusing on human lives. The Company’s tagline ‘Realising Possibilities, Together’ reflects Sime Darby Oils’ philosophy to help its partners create quality products so that people can live life to the fullest and do so in a sustainable manner. Sime Darby Oils has a workforce of over 2,750 employees as of January 2019.