By Datin Lorela Chia | Founding President, Malaysia Association of Sustainable Supply Chain & Innovation (MASSCI) (Adapted from her address at PIPOC 2025 Global Economics & Marketing Conference) Palm oil now sits at one of the most complex intersections of Malaysia’s industrial landscape — where productivity, climate demands, global narratives, and community livelihoods converge. No longer framed purely as a commodity, it has become a strategic system shaped by industrial

In an industry where margins are tight, labour shortages persist, and quality demands continue to rise, the quest to improve Oil Extraction Rate (OER) has never been more critical. Today, a revolutionary technology - Pulsed Electric Field (PEF) treatment is emerging as one of the most promising solutions for palm oil mills aiming to boost yield, enhance oil quality, and overcome the pressing challenges faced by the industry. By collaboration of ELEA’s expertise in PEF, with A